Todo negócio que cresce tem os quatro. Todo negócio que trava está improvisando em pelo menos um. Como está o seu?
No seu primeiro mês de Clube Capital, você receberá 4 livros — um para cada pilar.
Formada em Harvard e Cambridge, Follett mudou a forma como EUA, Japão e Europa entendem liderança. Ela provou que gestão baseada em comando falha e documentou o que funciona. Primeira edição brasileira.
Fayol assumiu uma mineradora francesa falida e reverteu o quadro. A partir dessa experiência, escreveu a obra que deu origem à administração moderna. Planejar, organizar, comandar, coordenar e controlar — as 5 funções que ele definiu em 1916 ainda governam qualquer empresa que opera bem.
Callières negociou a paz entre França e Europa para Luís XIV. Seu tratado é considerado uma das obras mais importantes sobre negociação. Thomas Jefferson tinha um exemplar. Galbraith disse que, depois deste livro, nada mais precisava ser dito sobre o assunto.
Hopkins criou o teste A/B, o cupom de mensuração e o conceito de que marketing se mede por resultado. Ogilvy disse que ninguém deveria trabalhar com propaganda sem ler este livro. É a referência definitiva em marketing de resposta direta.
E receba estas 4 edições no primeiro mês!
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Estude e aplique
O conhecimento que criou os grandes empreendedores e negócios.
Reúna conhecimento
Todo grande empreendedor constrói com bases sólidas. Agora, é a sua vez.
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55
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